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Wed, 11 Mar 2009
Why Learning Chinese Is A Smart Business Move
Why Learn Chinese? Top 10 Reasons

Like most Westerners, just a few years ago you might not have been thinking very much about China. However, these days China is all over the news. You, like more and more people, may be wondering, “Should I be learning Chinese?” The answer is a resounding "Yes". Or you may wonder “Why learn Chinese?” The following top 10 reasons to learn Chinese explain why learning to speak Chinese is a smart business and career move.

1. Because the world is changing

You've heard it before. Globalization. Outsourcing. Opening of free trade. The US, while still important, must now share the stage with other countries, primarily China. With China's admittance to the WTO, a large trade balance in its favor, and its booming economy, the need to interact with China is apparent.

2. Because everyone else is doing it

OK, so not everyone else is learning Chinese. But did you know that Chinese is the fastest-growing language studied in the US? Enrollment in college Chinese language courses is at an all-time high. Recently a bipartisan bill was introduced in Congress to provide Chinese language classes even for high school students. Other countries are even more advanced in this regard.

3. To stay competitive

In a few short years, these myriads of workers fresh out of college will be hitting the work force with Chinese speaking skills. By learning Chinese now, you set yourself apart as a proactive person. Not only will you position yourself to compete with the new entrants, you can also take advantage of increased opportunities that arise as trade with China grows.

4. Global supply chains

But your company has its factories in the US, you say. But will it always have? What about the subcomponents or raw materials? Even US-based manufacturing firms are discovering that to maintain competitive cost structures, they often must deal with global supply chains and sourcing. Of course, the largest provider of the subcomponents and raw materials is China.

5. Manufacturing

China has 1.3 billion people, a workforce that is good at labor-intensive jobs, and lower costs. Enough said. But these factories often have foreign management, consultants, accountants, etc. And these factories also have to deal with the other end of the global supply chain. By learning to speak Chinese, you can help provide the links between these factories and American companies.

6. Because the Chinese market is the largest consumer market in the world

It's not just about manufacturing and outsourcing any more. Today, Western companies are looking at the Chinese economy as potentially the most profitable market in the world. According to the Department of Commerce, more than 16,000 American companies sell products in China. The China of today is not the China of yesterday. In China, urban teenagers are seen walking with an MP3 player in one hand and a cell phone in the other, just as in America. The Chinese are hungry for consumer goods -- foreign goods to boot. Western companies need professionals with Chinese speaking skills to build links with Chinese companies, form partnerships with Chinese companies, and market, brand, and sell products to the Chinese.

7. Because your career may depend on it

So we already know that a) outsourcing to China is growing and b) there are already many young professionals in the pipeline learning Chinese. Suppose you are a manager having to make the unfortunate decision about whose job to cut: what are you going to do? Are you going to cut the person with the keys to potentially the most lucrative market in the world, the one who showed foresight and proactivity by going to learn how to speak Chinese to begin with? No, I don't think so. That person is too valuable. Learning Chinese can only help your career and give you more options.

8. Because 1.2 billion people speak Chinese

That's right, 1.2 billion! Talk about having access to a greater social and professional network! Can you think of one other activity that could possibly open up more doors than learning Chinese?

9. Beijing 2008 Olympics

The Turin Olympics just closed. The next day headlines touted China's preparation for 2008. China’s government realizes (as do most of the people in the know) that this is the “coming-of-age party” for China. Beijing 2008 is not only symbolic of China's emergence onto the world stage of economic power but also pragmatic, as it helps Beijing showcase its flourishing economy and to deepen ties with Western companies. By learning Chinese, you can be ready for this historic event and take part in it.

10. Because it’s not as hard as you think

That's right. Learning to speak Chinese is not as hard as you think. Unfortunately, many Chinese schools in China and Chinese learning materials have given students the opposite impression. However, modern technology can aid in the learning process dramatically. Furthermore, most professionals will find that learning to speak Chinese will be enough without learning to write Chinese characters (which is what really takes up the most time). In the modern age, the computer can help you type anyway. At our Chinese school, we follow an approach that focuses only on the most necessary communications and practical applications. The Chinese language has a surprisingly straightforward set of rules regarding speaking and grammar. With the correct approach people can learn to speak Chinese within a short period of time. So by learning Chinese you can take part in an activity that has huge benefits for your career and your résumé but takes less time than getting a second degree or learning other skills.


Posted 23:49 
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Tue, 03 Mar 2009
Learn Chinese for the Beijing Olympics
For the Chinese, August 8, 2008 is an extremely auspicious day; hence, why this date was chosen as the opening of the 2008 Summer Olympics. If you're going to attend the XXIX Olympiad and heading to China for it, know what behavior is acceptable in China, and learning Chinese.

Understand the Rules

Even if the Olympics is supposed to bring the whole world together in unity, there are still numerous laws that have to be followed. China has very rigid rules for both natives and foreigners, and it'll do you good to learn them to prevent trouble.

You still have to comply with many rules, even if the Olympics is meant to foster unity to the whole world. You'll do well to avoid trouble by learning China's very strict laws for both foreigners and locals alike.

Studying Chinese fast can considerably assist you since this list is in Chinese. With basic Chinese, you can make yourself understood when you are asked questions, in need of help, or lost.

The Chinese government have declared certain areas such as military installations off-limits to foreigners. STDs, mental handicaps, and anti-China sentiments are also banned. You will have a good chance of getting a Chinese visa if you learn Chinese.

Understand the Culture

Chinese culture has been in existence for several millenia. Learning portions of this culture will help you deal with the Chinese people.

Personal relationships normally stem from business relationships. In China, the more you build a close personal relationship, regardless of how fleeting, the more chances to seal a deal on your own terms. Therefore, even if you are bargaining with a store owner, try to engage in small talk that expresses a social interest in him, which is possibly the best way how to study Chinese. You're sweetening the sugar, so to speak. Therefore, learning Chinese in order to bargain and chat.

Give out your business card with both arms outstretched and your name facing the recipient. Also, the Chinese are very particular on seniority and designation. Addressing a Chinese national with his proper designation and not only the common Mister or Miss will earn you brownie points.

Respect should be shown in terms of seniority and rank. "Face" is very important, so never humiliate a Chinese in front of others. Leave your terseness and tactlessness at home. Also, offer small gifts as tokens of appreciation and do not refuse a gift.

The more important the person is in rank and seniority, the more you must give respect. Don't refuse a present that is given to you, and you have to also offer gifts yourself. Most importantly, never embarrass a Chinese person in public because "face" is very important to them.

Also remember not to walk around with a permafrown on your face, put down Mao Tse Tung and other revered Chinese leaders, praise the Japanese in any way, and air pro-Taiwan and pro-Tibet sentiments.

When in China, you'll do very well to do as the Chinese do. For fluent communication, study Chinese online.


Posted 23:10 
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Mon, 23 Feb 2009
5 Steps to a Spider Friendly Website
Following are the 5 steps below which will ensure that GoogleBot and other search engine spiders are able to crawl your site with little effort when they visit you.

Proper Nesting

Many spiders are built to parse the HTML on your page. One of the things that may confuse a parser or cause it to work harder is improper nesting of HTML elements on a page.

SessionID's in Your URLs

These lead to a seemingly unending list of variations on each URL that have no real effect on the page. Every time a spider visits your pages, they get more and more versions of the same 'other' pages, but with different URLs each time because of the sessionID. If you want the spiders to feel at home on your site, then the barbed-wire fields of sessionIDs are not going to work.

Proper Meta Tags

Despite their value decreasing, and a lot of talk about them being of no use now, meta tags are anything but dead. Google uses your meta-description as the description on their SERPs. Yahoo uses description tags and prefer sites that have them. Many other search engines use the meta keywords as well.

Links

Most everyone knows that links into your website bring spiders to visit and help your rank, but the links within your site to itself and other websites are also very important.

tandards Compliant/Accessible

This builds on the Validator tool used earlier from W3C. By making your website completely standards compliant, you remove any possible errors in the code that may hang-up a spider.

See more details about seo services and Search Engine Optimization at Webay.com.au!

Posted 21:39 
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Tue, 10 Feb 2009
TRAFFIC REPORTING AND ANALYSIS
Once you have allowed an appropriate amount of time to lapse (I usually wait six weeks), it is time to generate some reports to confirm the success of your search engine optimization campaign. Search engine positioning reports provide a wealth of information, such as your site's position in the major search engines, how you rank on your targeted keyword terms and phrases, which sites rank above and below you, where you've declined in rankings, and so on.

To automate the process of generating your search engine positioning reports, download a free trial of 1stPlace Software's highly-acclaimed WebPosition Gold at http://www.webposition.com/

In addition to your search engine positioning reports, be sure to regularly check your traffic logs. Is your traffic increasing? Are people finding your site with the search terms you targeted? Which of the search engines are referring visitors to your site?

There are many variables that affect rankings, including:

1. Keyword density
2. Link popularity
3. Click popularity
4. Keywords in the title
5. Keywords in the description tag
6. Keywords in the keywords tag
7. Keywords in the names of linked pages and in the linked words
8. Keywords in the alt tags
9. Keywords in names of images
10. Paying for ranks 11. Listing in online directories

When playing the Search Engine Optimization game(applying to SEO Services), patience is important, because results do not happen overnight.

CONCLUSION

To be competitive online, your web site needs to be search engine friendly. Search engine optimization is a function of Internet marketing and is the most cost-effective means of marketing to your target audience. With an estimated 84 percent of web users turning to the search engines to find information online, it is important that your site rank within the top 30 results if you want to be found. A successful search engine optimization campaign will not only boost your rankings in the search engines, it will bring qualified customers and prospects to your web site who are already on the web searching for your products and services.


Posted 23:40 
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Fri, 30 Jan 2009
SEO Spam
Search engine optimization spam is defined as those immoral, dishonest techniques and methods that can improve a site's ranking in search engines. In simpler words, search engine spamming refers to any activity that is drafted to befool the search engines to achieve higher rankings. Spamming on search engines is done by commonly following practices such as using hidden keywords, daily submission of the same web page to the same search engine, creating doorway pages etc.

Therefore, it is necessary to check the techniques or methods while doing the Search Engine Optimization for any website. In this article, we'll talk about major techniques that may cause spamming to a web site.

1. Hidden Text:
The usage of hidden text can be treated as an unethical procedure. In this procedure people implement text of the color same as of the web page. The concept behind this method is to optimize a web page for the search engine. Here, the content is not visible to visitors but a search engine can easily read the content.

2. Auto-Redirecting:
Precisely, auto-redirecting is the technique of automatic transfer of a visitor to another page once he or she lands on a page. Usually, an altogether different web page is located on the same website. When visitors visit at a web page from the listing in the search engine results, they are automatically redirected to another site.

3. Cloaking:
The method is all about opening of different pages to different people on the basis of some criteria. Mainly, the pages get opened according to the geographical locations.

4. Doorway Pages:
Doorway pages are especially created web pages that feature keywords and specific information readable by search engines for some sort of information searches.

Using unethical and unscrupulous techniques does not bring high ranking in long terms. Instead, they are short lived. If a website uses more of such practices, chances are that it can be moved to a search engine's sand box. Once, a web site moves to the sand box, it would be quite difficult to retrieve the web site from it. So, one should avoid using unethical SEO practices. If you do not do SEO well yourself, you can ask the SEO Services provider for help.

Posted 21:13 
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